CASHMERE CLASSICS REDEFINED.
Few years before Jovens was created, we moved from Toronto to Hong Kong for work and to be with our families. Due to our work nature, we traveled frequently to Europe and within Asia, and we notice the lack of fine quality clothing in the market that can keep us comfortable while still looking stylish during travels.
Our mindset changed as we step into our 30's. Wary of fast trends that come and go, our appreciation for better quality things that last longer grew. We decide we want to build our career on something we are passionate about. With those thoughts in mind, we decided to leave our day job and started up Jovens. By taking our past work experience in the fashion industry and cashmere production, we set to redefine cashmere classics into modern wardrobe essentials. Our philosophy is to balance comfort and practicality with style, making timeless creations that are designed to last.